“There’s another thing. We can help them to find us. If a ship comes near the island they may not notice us. So we must make smoke on top of the mountain. We must make a fire.”
Lord of the Flies
Good website SEO starts with your overall marketing strategy. All aspects must align with the customers you are targeting. SEO is boiled down to the three components listed below, with examples of what we tend to gravitate towards.
We can create websites from scratch, perform SEO analyses, help with an SEO strategy, and build copyright content that improves your website SEO.
Technical
Crawlability and Indexation: Ensuring that search engines can easily crawl and index a website is a fundamental aspect of SEO. We regularly audit and optimize the website’s structure and sitemaps to facilitate efficient crawling and indexing by search engines. This process helps in making sure that all key pages are discoverable and indexed.
URL Structure and Slugs: We pay close attention to the URL structure and slugs, ensuring they are concise, readable, and keyword-relevant. A well-structured URL not only improves user experience but also aids search engines in understanding the page content, which can positively impact the page’s search rankings.
Header Tags Optimization: We ensure proper use of header tags (H1, H2, H3, etc.) throughout the website. This is not just about formatting; it’s about structuring content in a way that’s easy for search engines to understand and reflects the importance of various sections and sub-sections.
Content
Keyword Research and Optimization: We start with thorough keyword research to identify terms that are relevant to our clients’ businesses and have a high potential for driving traffic. We then strategically incorporate these keywords into website content, including titles, headings, and body text, while ensuring natural readability.
Quality and Relevance of Content: We emphasize creating high-quality, informative, and engaging content that addresses the needs and interests of the target audience. This involves producing well-researched, original articles, blog posts, and other types of content that provide value to readers and encourage longer site visits.
Regular Content Updates: Keeping the website content fresh and updated is crucial for maintaining and improving search engine rankings. We ensure regular updates to the website with new, relevant content, which helps in signaling to search engines that the website is active and offering up-to-date information.
Optimizing for User Engagement Metrics: We focus on creating content that is designed to optimize user engagement metrics like time on site, pages per session, and bounce rate. Engaging content that keeps users on the site longer can positively impact SEO rankings.
Meta Descriptions and Title Tags: Crafting compelling meta descriptions and title tags for each page is an integral part of our content SEO strategy. These elements are critical for click-through rates from search engine results pages (SERPs) and are optimized to include relevant keywords and a clear description of the page content.
Links
Internal Linking: We strategically use internal linking within the website’s content. This practice not only helps in spreading link equity to other pages but also aids in navigation and establishing an information hierarchy for search engines.
Backlink Building: We focus on acquiring high-quality backlinks from reputable and relevant websites. This involves creating compelling, shareable content that naturally attracts backlinks, as well as outreach to industry influencers and websites for link-building opportunities.
Anchor Text Optimization: The choice of anchor text in links is crucial. We ensure that the anchor text is relevant to the linked page and is varied and natural, avoiding over-optimization which can trigger search engine penalties.
Link Quality Over Quantity: Our emphasis is always on the quality of links rather than sheer quantity. We aim for links from authoritative and relevant sites, as these have a stronger impact on SEO compared to numerous low-quality links.
Local Link Building for Local SEO: For clients focusing on local markets, we concentrate on building local links. This includes links from local business directories, community websites, and local media outlets, which are crucial for improving local search engine visibility.
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The Selway Group 