As a digital marketing agency specializing in newsletters, email campaigns, articles, and website SEO, we understand the unique challenges and opportunities your guide and outfitter business faces. We work with guides and outfitters that have the social media and media content areas of marketing covered. No one will be better than you at creating media content that reflects your services. However, this often leaves you stretched too thin to maintain a website, build SEO content, and engage with customers through other marketing channels such as email marketing. That’s why we focus on these areas through the approach outlined here.
Developing an Understanding
We must first develop an understanding of you, your business, location, offerings, past customers, etc. Ideally, we have been on a trip together. At the least, we review your current marketing material, social media presence, and talk with you. We continue the conversation through conversations as needed, usually higher frequency to start and less so as our relationship grows. We then develop the following strategies to elevate your brand and drive customer engagement.
Newsletter Strategy
We will design newsletters showcasing the unique experiences your business offers. This includes highlighting your media, customer testimonials, and special promotions. We are essentially an extension or your existing social media presence, but can reach different market segments and engage with customers in a unique way.
We’ll segment your email list to send newsletters that resonate with different customer groups, ensuring content relevance and enhancing engagement.
We’ll maintain a consistent schedule for your newsletters, keeping your brand top-of-mind with your audience while providing regular updates on new offerings and seasonal adventures.
Email Campaigns
Our approach can involve creating targeted email campaigns focused on specific offerings, like exclusive packages or seasonal discounts, designed to trigger interest and conversions.
We’ll regularly test different aspects of your email campaigns (subject lines, content, imagery) to continually refine and improve the performance based on real data.
We will analyze key metrics such as open rates, click-through rates, and conversion rates, so we can optimize future campaigns for maximum effectiveness.
Article and Content Marketing
A key in driving website traffic is to produce high-quality, SEO-optimized articles for your website. These articles will cover a range of topics that we determine working together and usually build off of your existing media. Again, think of this as an extension of your social media presence all aimed at driving organic traffic to your site and getting folks to sign up for newsletters.
Website SEO
We ensure your website is fully optimized for search engines, including keyword optimization, meta descriptions, and optimizing website structure for better crawlability.
We’ll focus on local SEO to ensure your business ranks high in local search queries, making it easier for local and visiting customers to find you.
We use analytics to continuously monitor your website’s performance, making data-driven adjustments to improve rankings and user experience.
Our Commitment
As your digital marketing partner, we are committed to understanding the essence of your business and translating it into effective digital marketing strategies. Our focus on newsletters, email campaigns, articles, and website SEO is designed to build a strong online presence for your guide and outfitter business, driving both engagement and conversions. This works as an extension of your already engaging social media presence.
The Selway Group 