Developing a Digital Marketing Strategy

Our approach to developing an integrated marketing strategy is focused on understanding your unique needs and your market. We work together to develop this overarching strategy that integrates amount all marketing channels. Below you will find our steps to developing a marketing strategy.

Marketing Exists to Create Change

What is your why? What do you want to change in your community? Who are you going to serve. These are essential questions we will explore together for the overall marketing strategy.

Who are the Ideal Customers

You don’t need to appeal to everyone, in fact, having a core following that will help promote you is better than having a broad audience. We will help define the ideal customer, create market segmentations, and develop three to five personas to target.

SWOT

Strengths, weaknesses, opportunities, and threats. We’ll conduct this analysis to keep an eye on the market, areas to improve, and areas to focus on.

Offerings

We will work together to define your offerings and how the will solve the problems of your ideal customers. We will then create marketing plans around targeting the problems and emotions of each customer persona to deliver a targeted message.

Goals and Objectives

We will conduct goal setting sessions and determine objectives for the marketing strategy. Where are you at? Where do you want to go?

Marketing Plan

We will develop a marketing plan, one month at a time, to meet your goals and objectives. Each month, this plan will be revised to improve success.

Feedback Loop

We will collect and analyze data to improve your strategy and refine as required.

In summary, having an outside set of eyes to help build and refine your marketing strategy is critical to growth and avoiding burnout in this digital world.

With this strategy in place, we generate leads through website SEO, copyright content, and email marketing.